The manufacturer RIM with its BlackBerry quite at a disadvantage got – Android and iOS Smartphones have the BlackBerry pretty used to. A probably because the demand for typical business no longer exists devices, on the other hand because the typical BlackBerry design with small keyboard is no longer so popular.
Now RIM has presented but the new BlackBerry OS 10 on the BlackBerry Jam (a Developer Conference), which has caused in the audience as well as the BlackBerry stock investors a relief. The operating system has some smart ideas ahead of the competition from Apple and Google, and looks really appealing. Whether that’s enough revival for a BlackBerry?
New software unveiled – hardware unknown
even if RIM has unveiled so far only the software on a pure developer device, this allows conclusions about the new BlackBerry Smartphones: since the unit had no hardware keyboard, you will orient yourself in this direction in the future probably especially Smartphone currently really won’t be with hardware keyboard mode.
It is at the moment, therefore, to use large displays in smartphones. Best examples with much success: HTC one X, Samsung Galaxy S3 or even greater than the Samsung Galaxy touch 2. The Motorola milestone or milestone 2 was the last Smartphone with keyboard and a high degree of popularity. But this is – technically – again long ago. In this respect the changeover on large touch screen displays without a real keyboard sure BlackBerry is the right way. What presents for Smartphone RIM in the future, remains but uncertain. These are but certainly not as clunky as the developer device named “ alpha B ”.
BlackBerry user: flow, hub and Messenger
The BlackBerry CEO Thorsten Heins presented the Central gestures of the operating system Blackberry jam on the presentation, which should be served with the swipe of a thumb to get a central overview of all relevant data. BlackBerry calls this interface “ flow ”. Within the surface can the application using the so-called “ peek ” gesture be minimized so you can see for example new messages. You must not close completely so applications, to get an overview, what else currently present at communications on the Smartphone. This function is available everywhere and seems to be in order to improve the user experience really an innovation.
You minimize an application by “ peek ” (a simple wipe with the ladies from bottom to top) and wipes now even once after right, you can see “ behind ” its minimized application the BlackBerry hub. This is a message center, which gathers all messages on your Smartphone. These are not only SMS or emails and Facebook messages or calendar events. What is displayed in the BlackBerry hub is fully customizable. In addition, the calendar feature in BlackBerry OS 10 has been revised fully so that now dates with people are connected. The basic idea behind BlackBerry 10: You should no longer think about what application is, but detached from applications easily with the operating system take advantage of all the already built-in functions.
The Messenger BlackBerry Messenger has also an interesting feature built in, which looks interesting: the Messenger has built a predictive, which is to work for multiple languages at the same time. I.e. you can incorporate in a German sentence E.g. English or French words and they are context related correctly recognized. Here I am still skeptical about whether this will work in everyday life, in your presentation, it worked perfectly anyway, and promised it was also an error-free detection.
BlackBerry balance – business and private separated
Is an exciting feature, which use the reality of the Smartphone, the built-in BlackBerry in BlackBerry OS 10 function between two identities back to toggle. With a wipe from top to bottom, can be changed directly between the profiles each allowing a complete personalization and adaptation to the conditions at work and in the private sector. Also, this separation should provide for a special data security and practicality. Man quits his job, for example, the business area of smartphones can be deleted and the private sector remains completely unaffected.
To the new BlackBerry OS 10 world again a bit more the requirements of business as Android or iOS, which have this target group but also in their sights, but have no special adjustments in the operating system for business users. Here, RIM has developed a very consistent system, that really makes sense to separate private data and business data on his phone.
Failed BlackBerry OS 10 presentation really convincing. But Android Smartphone and the Apple to be able to keep up with iPhone, are now powerful arguments in the form of new BlackBerry smartphones. If this can convince even with strong hardware and great features, RIM will again have a chance to win back the market. We are excited and will report on further developments. Appear first BlackBerry Smartphone OS 10 should already in the first quarter of 2013. Thus they will be certainly a strong competitor to the Windows phone 8 smartphones.