, Nokia is still the undisputed leader in the field of mobile phones and Smartphones, but a trend for the future: while Samsung reaps huge gains and increased its market share in noticeable way from 18.9 to 21.6 per cent compared to the previous year, which fell by 38.4% to 36.6% from Nokia. Sony Ericsson is even threatened the top five of the largest mobile manufacturers worldwide to fall out, should not change the precarious situation.
The mobile market: total in the upward trend
the great depression has no economic sector cold left, not even the mobile phone market. But since no later than mid-2009 a trend we are exposed, which motivated many to buy maybe a new device. Main reason is the massive expansion of the product range in the field of smartphones, which are always more attractive universal devices and also to the “ lifestyle ” belong. Because these phones are just even the more expensive and also the Touchscnreen mobile sells good business, manufacturers in this area received quite a bit of turnover. As a whole the mobile market for these reasons is so exposed to a rise, which has a positive effect for the mobile phone manufacturers. At the same time with the trend of touch screen smartphones but also the relations of domination in the market seem to change: while the manufacturer with modern Smartphone all ahead of course win Google Android, more and more market share operating systems, it seems “ normal ” mobile to get more and more out of fashion.
Nokia weakens – why?
, Nokia is the world’s most famous mobile phone manufacturer that has to offer in every price range of phones with all the functions and features. Greenpeace acknowledged Nokia also, to be in manufacturing mobile phone, the company the overall most “ greenest ” acts and focuses on environmental and resource-saving products. With a market share of 36.6 percent, Nokia is still far from being written off. However, a loss of almost two percentage points is a bitter loss market share compared to the previous year, bearing in mind that the mobile phone market overall 2009 rather positive has developed since the same period. Causes can be found of course many, some are certainly outside of elusive realization. But: Nokia has to fight first and foremost in the field of smartphones with the competition. Windows Mobile, iPhone and above all, Android, Nokia are strong competition, ’ s makes it difficult to create Symbian operating system. The losers under the Smartphone is Symbian currently operating systems, because it seems simply out of date. Nevertheless, the Nokia smartphones are widely recommended: the Nokia N97 was one of the best seller for us, although my personal highlight is rather the Nokia N97 mini. This combines all the features of the large N97 in a compact housing in principle. Above all, Nokia scores but in terms of the cheap mobile phone. Outstanding examples are here like the Nokia 5530 (with touch screen), Nokia 6700 classic, and last, above all, the Nokia X 2 for under 100,-€
Top dog in the business: Samsung
Samsung has run not only in the field of the Mobile Division sensational gains. Total sales could be increased compared to 2009 by 21 percent. The sales in the mobile phone division increased at least 8 percent. Above all, this is due to the sale of high-priced equipment. Samsung comes exactly there, where Nokia weakens its own. In terms of hardware, Samsung can supply often top devices, in particular by improving the display with AMOLED technology. Recently Samsung dabbles with the own Bada operating systems in the future, to secure bases for the further advancement of their own. This could also succeed in Android and iPhone OS given the similarity to the very popular as widely used operating systems, inasmuch as the app support and the General ease of use is consistent. Highlights of Samsung in the mobile market are currently still the I8910 Omnia HD, S8000 Jet and for perfect photos on the Samsung Pixon 12. But the coming models with the new Super AMOLED displays and strapping hardware are particularly interesting: Samsung S8500 Jet and Galaxy S.
Stagnation: LG remains top 3
LG retains a market share of 9.2 percent. Although LG with the LG BL40 has brought innovative ideas in the market, a large part of the business is conventional mobile phones so LG trend can not fully benefit from the Smartphone. In addition, the competition is strong and LG has set S-class yet on its own operating system, which no longer can keep up with the constantly rising quality of Android. LG right a total willingness to deliver innovation and good build quality, technically, the competition provides mostly something more – especially for the operating system. Brave LG is attempting to establish a Smartphone to watch (so-called watch phone) in the European markets. What already almost everyday in Asia, is here almost unthinkable. Also in the bridgat shop we have the LG watch phone GD910.
On the decline: Sony Ericsson
Sony Ericsson’s sales has fallen by nearly 30 percent. That certainly is a big setback for the company, at the same time it also shows what is already aware: Although Sony Ericsson builds visually as well high-quality devices, but have less to offer always busier than the competition just the Smartphone from Sony Ericsson for the offered price. In addition, the high-priced range is sparsely populated with new models and unfortunately sometimes even onto Symbian, which is now almost unanimously considered to be obsolete. However, is an HD-capable, such as with the Sony Ericsson Vivaz innovative Smartphone with small dimensions has been published. Sony Ericsson bears but also developments in the mobile market with the Sony Ericsson Xperia X 10 bills. Here is Google Android and Sony Ericsson has bought the X 10, Timescape and Mediascape. Two interesting services with which it is now possible to view local content and Internet content on mobile phones in each a doorway.
Shooting Stars on the mobile phone market: RIM and Apple
Even before Sony Ericsson within the top five of the mobile phone manufacturer, RIM could place themselves that have made a name with their BlackBerry smartphones, which stands for the business phone ever. The development is also not surprising: RIM is among the emerging companies for a long time. Due to the concentration on high-priced smartphones in the business area could place RIM with the BlackBerry smartphones even before Sony Ericsson, although Sony Ericsson rather appeals to a broad mass with his mobile phones and Smartphones. This speaks again of the Smartphone trend: RIM can place cope well with his models and plays an important role especially in the business segment, and can place well with 3.6 percent of the market. Are current recommended RIM Smartphones such as the BlackBerry storm 2 9520 or even the BlackBerry 8900 curve.
Auch Apple’s fine for how much and the company is currently among the especially fast-growing. This may be currently but above all iPad to write to Apple, we were able to test already in detail for you. But the iPhone is still one of the most successful smartphones. This is due first and foremost to Apple’s restrictive distribution strategy: it is difficult for example in Germany without agreement on an iPhone (when bridgat there iPhones from the EU). Without a contract, as well as with the Apple smartphones are also still so expensive that the special status of the iPhone is maintained. Apple ’ s remains so still so small market share that the manufacturer is not in the top five worldwide shows up. This could change but fundamentally with the trend towards the touch screen cell phone, if the devices are getting cheaper and at the same time mass-compatible. Of course we have at bridgat Apple products on sale: iPhone 3 G and iPhone 3 G S, and of course the Apple iPad.